providing solutions to lighting challenges

Overview

Founded by Greg Parmley and Marc Conway in 1998, The Lighting Alliance has become north Texas's fastest growing, most respected lighting sales agency. Our professional staff collaborates with a wide variety of customers that specify, buy or influence the purchase of lighting fixtures and lighting controls.

To serve our customers better , The Lighting Alliance operates from three strategic locations. In addition to housing a specialized, professional sales force serving the DFW Metroplex, the main office also provides inside sales and technical support for the following satellite sales offices:

  • Shreveport -- Eastern Division Sales Office serving northwest Louisiana and east Texas
  • Lubbock -- Western Division Sales Office handling west Texas and eastern New Mexico

The Lighting Alliance represents more than 60 manufacturers of quality lighting fixtures and lighting controls. Anchored by Lithonia Lighting, this comprehensive list of manufacturers allows our staff to provide customers with innovative solutions to a wide range of lighting and lighting control applications.

The Lighting Alliance is acknowledged as one of the industry's leading in operational excellence. The agency prides itself on having one of the most competent and professional inside sales staffs in our industry. Customers “want” to do business with The Lighting Alliance based on a high degree of confidence in our competency to service their lighting needs.

Map of Service Area